We audit your Meta Pixel and CAPI, Google Ads conversions, GA4, Tag Manager, Consent Mode and CRM feed, then walk you through exactly which conversions are missing, duplicated or misattributed, and what that is costing you every month. Free, in a 30-minute session.
Measurement health score
What a typical ecommerce account looks like before we touch it.
Standard events, event_id deduplication, CAPI coverage, event match quality, parameter completeness, domain verification and Aggregated Event Measurement.
Conversion actions, primary versus secondary, gclid and wbraid capture, Enhanced Conversions, value and currency, GA4 import duplicates and consent signals.
Property and stream setup, key events, ecommerce schema, dataLayer integrity, cross-domain, referral exclusions, container hygiene and server-side GTM.
Lead ids and UTMs stored on the record, stage events (Lead, MQL, SQL, Won) pushed back to Meta, Google and GA4, and whether the platforms ever learn which leads paid.
Default and update signals, regional rules, CMP integration, what fires before consent, and whether modeled conversions are actually being recovered.
Shopify Custom Pixels and Checkout Extensibility, WooCommerce and Magento events, cart attributes, order-level attribution and payment gateway redirects.
The audit finds the gaps. These are the services that close them. Twenty-one in all, shipped for more than 700 brands since 2018, by the same senior team that runs your audit.
Browser and server running together, deduplicated, with the match quality to back it.
Conversion actions Smart Bidding can trust, with click ids that survive the journey.
Analytics that agrees with your store, your CRM and your bank account.
Collection on your own domain, so ad blockers stop deciding your numbers.
Shopify, WooCommerce, Magento and the checkouts that break attribution.
The sale happens off the website. We make sure the platforms hear about it.
Every lead arriving with the click that created it, still attached.
Your raw event stream, modelled the way your business actually earns.
One link, always current, showing the few numbers that change decisions.
Plus
These are measurements from live client accounts we instrument, not industry averages. Every order and every lead is tracked from first touch to revenue, so we can say exactly how far the default reports drift.
29%
of orders take more than one touch
Across 833 orders. The longest journey we recorded ran to 18 touches before the customer bought. Every model that assumes one click is guessing at the rest.
13%
get credited to the wrong channel
One order in eight has a different first touch and last touch, so last-click hands the credit to a channel that did not earn it. That is budget moving in the wrong direction every month.
71%
of leads arrive with no click id
Across 3,046 leads in lead-gen accounts. Without a gclid or fbclid on the record, a Won deal can never be uploaded back, so the platforms never learn which leads paid.
A single order from a live store we measure. Google Ads earned the customer, email brought them back, and four direct visits later they bought. Last-click reports this as Direct, a free channel, and quietly makes the case for cutting the campaign that actually worked.
We find this pattern in every ecommerce account we audit. The audit shows you yours, with your own orders.
Show me my journeysLast-click credit
Direct
Channel that earned it
Google Ads
Real order, anonymised. Journey reconstructed from first-party data on the brand's own domain.
The audit is done by the same senior people who build our clients' pipelines, not a script and not a junior. The call is with Prashanth, our co-founder and measurement lead.
Pick a timePick a slot in the form below and answer a few questions about your platforms, stack, ad spend and the problem that made you look. Takes two minutes.
Today
With read-only access to Tag Manager, GA4, Events Manager and Google Ads, we test real sessions and real orders and reconcile platform numbers against your source of truth.
Before the call
We walk through the gaps live, then send the written report: your measurement health score, every finding ranked by severity and recoverable spend, and a fix roadmap.
On the call, then within 3 to 5 business days
No vague recommendations. Every finding names the exact tag, event, parameter or setting, shows the evidence, and states the fix.
A 30-minute session with our co-founder to walk through the gaps in your setup, live.
Measurement health score out of 100, per platform and overall, so you can track improvement after fixes.
Findings ranked by severity : critical, high and medium, each with evidence screenshots and the affected events.
Estimated recoverable spend based on your ad spend and the share of conversions affected.
Where
GTM tag "GA4 - Purchase" + Shopify native pixel
Evidence
2 purchase hits per order in DebugView, 214% revenue vs Shopify
Impact
Google Ads bids on doubled ROAS; tROAS targets unreachable
Fix
Remove the GTM purchase tag, keep the Shopify Custom Pixel, and pass transaction_id so GA4 deduplicates on retries. Effort: 2 hours. Recovers ~11% of reported revenue accuracy.
Prashanth Reniguntala co-founded Measure Marketer in 2018 and has spent 15+ years making marketing numbers match reality: GA4 and GTM, Meta CAPI, server-side tracking, BigQuery attribution, Consent Mode. He runs the audit session personally.
Prashanth Reniguntala
Co-Founder, Measurement Expert
15+ years experience
"Most accounts I open are optimizing on a ROAS that is 20 to 40% off. Not because the team is careless, but because nobody has reconciled the platform numbers against the bank account. That reconciliation is the audit."
Book a session with PrashanthA 30-minute session with Prashanth, our co-founder and measurement lead. Book a slot, answer a few questions about your setup, and we run the checks on your accounts before we meet.
Pick a slot
Choose a date and time that works for you. Confirmation lands on WhatsApp and email.
Tell us about your setup
Two minutes on platforms, tools, ad spend and the problem that made you look.
We pre-audit your accounts
We ask for read-only access and run the 67 checks before the call, so the session is about findings, not introductions.
30 minutes of findings, then the report
We walk through the gaps live and send the written report with your score, findings and fix roadmap.
Prefer to see the checklist first? All 67 checks are public
Secured booking via Measure Marketer CRM. Phone verified on WhatsApp.
Every journey and every number on this page was measured with Cookiebees, our own measurement-first CRM. It resolves each visitor into a customer on your own domain, credits every order to the ad that actually earned it, and sends enriched conversions back to Meta, Google Ads and GA4.
A tracking audit fixes your setup on the day it is done. Cookiebees is what stops it drifting again, because the attribution, the customer data and the CRM all read the same identity instead of three tools that never agree.
It is live, with a 30-day free trial. No card required, every feature on every plan, and only the volume changes between them.
We used it on our own clients first. Every journey and number on this page was measured with it before it was sold to anyone.
Come through the audit and we set it up with you. Migration, signal QA and the first reconciliation against your own orders, done together rather than handed over as a login.
Verified Meta Tech Provider and verified Google platform. Your data stays on your own domain.
Every order credited to the ad that earned it, with the full journey behind it. Over 98% of Shopify orders tied back, captured first-party rather than modelled.
Shopify, WooCommerce, Magento, GoKwik, Shopflo, Razorpay, WhatsApp, Klaviyo. Change a checkout provider and the journeys survive.
Meta CAPI, Google Ads and GA4 fed with deduplicated, identity-rich events, with the match score checked before anything leaves.
Leads, customers, lifetime value, segments and recovery in the same system that owns the attribution, so the numbers never disagree.
Seven modules, one identity. The five you would otherwise buy separately, plus two nobody else sells.
Quick answers. The audit answers the rest with your own data.
