Purchases counted twice
Browser pixel and server CAPI both send the purchase, with no shared event_id. Meta and Google see double the conversions and bid on a ROAS that does not exist.
Free tracking & measurement audit
Your ads are optimizing on numbers that are wrong. Find out how wrong.
We audit your Meta Pixel and CAPI, Google Ads conversions, GA4, Tag Manager, Consent Mode and CRM feed, then show you exactly which conversions are missing, duplicated or misattributed, and what that is costing you every month.
500+ brands audited since 2018
Report in 3 to 5 business days
No obligation, you keep the report
measurement_health.report
Sample
0/100
Measurement health score
What a typical ecommerce account looks like before we touch it.
Meta Pixel + CAPI
Purchase sent twice, no event_id dedup
GA4 purchase event
Fires on refresh of the thank-you page
Google Ads conversions
Enhanced Conversions not enabled
CRM feedback loop
Won deals never reach the ad platforms
Consent Mode v2
Defaults set, CMP wired correctly
21 checks failed / 67 run
est. leak: 22% of spend
Why audit
Five leaks we find in almost every account.
Tracking rarely breaks all at once. It erodes: a theme update here, an iOS release there, a checkout migration nobody re-tested. The dashboards keep showing numbers, so nobody notices the numbers stopped being true.
Conversions that never arrive
Ad blockers, iOS restrictions and Safari's cookie limits swallow 20 to 40% of browser-only events. Every lost conversion is a signal the algorithm cannot learn from.
Events with no identity attached
No hashed email, phone, fbp or fbc on the event means Meta cannot match it to a person. Low match quality means higher cost per result on the same budget.
Revenue with no source
UTMs dropped at checkout, gclids never stored, CRM deals that never report back. The platforms optimize for cheap leads instead of the ones that become revenue.
Consent Mode misconfigured
Either the banner blocks everything and you go blind, or nothing is gated and you carry compliance risk. Consent Mode v2 done right keeps you compliant and keeps modeled conversions flowing.
One audit, every leak on one page
We test each layer against your own data and rank every issue by the spend behind it, so you fix what matters first.
Request the audit
What we audit
Full audit checklist
Every layer between the click and the sale.
Meta Pixel + Conversions API
Standard events, event_id deduplication, CAPI coverage, event match quality, parameter completeness, domain verification and Aggregated Event Measurement.
Google Ads conversions
Conversion actions, primary versus secondary, gclid and wbraid capture, Enhanced Conversions, value and currency, GA4 import duplicates and consent signals.
GA4 + Tag Manager
Property and stream setup, key events, ecommerce schema, dataLayer integrity, cross-domain, referral exclusions, container hygiene and server-side GTM.
CRM + offline conversions
Lead ids and UTMs stored on the record, stage events (Lead, MQL, SQL, Won) pushed back to Meta, Google and GA4, and whether the platforms ever learn which leads paid.
Consent Mode v2 + CMP
Default and update signals, regional rules, CMP integration, what fires before consent, and whether modeled conversions are actually being recovered.
Ecommerce platform layer
Shopify Custom Pixels and Checkout Extensibility, WooCommerce and Magento events, cart attributes, order-level attribution and payment gateway redirects.
How it works
Three steps. One week. Zero guesswork.
The audit is done by the same senior people who build our clients' pipelines, not a script and not a junior. You get our attention, and you get it fast.
Start step one
1
Tell us about your setup
Two minutes on the request form: your platforms, your stack, your ad spend and the problem that made you look. We reply within one business day with what access we need.
Day 0
2
We run 67 checks against your live data
Read-only access to Tag Manager, GA4, Events Manager, Google Ads and your CRM export. We test real sessions and real orders, then reconcile platform numbers against your source of truth.
Days 1 to 4
3
Report, score and a 20-minute walkthrough
A written report with your measurement health score, every finding ranked by severity and estimated recoverable spend, and a fix roadmap. We walk you through it live and answer questions.
Day 5
Leak calculator
What broken tracking costs you.
Move the sliders. The leak rate is the share of spend optimized on wrong or missing signals. In audits we typically find 15 to 30% before any fix is applied.
- Recoverable estimate assumes roughly 70% of the leak is fixable at the source.
- Your audit replaces this estimate with numbers from your own accounts.
$20,000
22%
Per month
$4,400
Per year
$52,800
Recoverable
$36,960
What you get
A report you can hand to a developer, or to us.
No vague recommendations. Every finding names the exact tag, event, parameter or setting, shows the evidence, and states the fix.
Measurement health score out of 100, per platform and overall, so you can track improvement after fixes.
Findings ranked by severity: critical, high and medium, each with evidence screenshots and the affected events.
Estimated recoverable spend based on your ad spend and the share of conversions affected.
A fix roadmap in order of impact, with effort estimates, whether you fix it in-house or with us.
A 20-minute walkthrough call to go through the findings together and answer questions.
finding 03 / 18
Critical
Purchase event fires twice on order confirmation
Where
GTM tag "GA4 - Purchase" + Shopify native pixel
Evidence
2 purchase hits per order in DebugView, 214% revenue vs Shopify
Impact
Google Ads bids on doubled ROAS; tROAS targets unreachable
Fix
Remove the GTM purchase tag, keep the Shopify Custom Pixel, and pass transaction_id so GA4 deduplicates on retries. Effort: 2 hours. Recovers ~11% of reported revenue accuracy.
Proof
What happens after the leaks are fixed.
0%
more conversions reported by Meta
Lead-gen client. CAPI with hashed email, phone, fbp and fbc raised event match quality to 9+/10 on the same audiences and budget.
0%
checkout event accuracy on Shopify
Custom Pixels on Checkout Extensibility, server-side GTM, Meta CAPI and Google Ads conversions rebuilt into one resilient pipeline.
~1:1
browser to server parity
Shared event_id between pixel and CAPI, so every conversion is sent twice for reliability and counted exactly once.
Who it is for
Built for brands that spend.
The audit pays off fastest when there is real budget behind the signals. If you spend from about ₹2 lakh or $5k a month on paid media, there is almost certainly recoverable spend in your account.
Ecommerce brands
Shopify, WooCommerce and Magento stores where purchase accuracy decides every bidding decision.
Lead generation
Real estate, education, healthcare and services businesses where the sale closes in a CRM, not on the site.
SaaS and subscriptions
Trials, activations and paid conversions that need to reach the ad platforms with the right value.
Coaching and courses
Webinar funnels, applications and high-ticket calls where attribution spans days and devices.
FAQ
Before you request it.
Quick answers. The audit answers the rest with your own data.
Yes. There is no charge and no obligation. We offer it because once you see exactly where your data leaks, the value of fixing it is obvious, and many clients then ask us to do the fixing. If you would rather fix it in-house, the report is written so a developer can act on it.
Read-only or viewer access is enough for everything: Google Tag Manager (read), GA4 (viewer), Meta Events Manager (analyst), Google Ads (read-only) and, for the CRM layer, a sample export or a short screen-share. We never need admin rights and we never make changes during an audit.
Most reports are delivered within three to five business days of receiving access. Complex multi-store or multi-CRM setups can take a little longer, and we tell you upfront if that is the case.
No minimum to request it. The recoverable spend is largest for brands spending from roughly ₹2 lakh or $5k per month, so that is where the audit pays off most. Below that we may suggest a lighter review instead.
You get the report and a walkthrough call. If you want us to implement the roadmap, we scope it as a fixed project or a measurement retainer. If not, you keep the report and we part as friends.
Your accounts and numbers are treated as confidential. Access is revoked when the audit is done, findings are shared only with you, and nothing is ever sold, shared or reused.
See where your spend is leaking.
A free, personal tracking audit with a health score, every finding ranked by impact, and the spend you can recover. Report in 3 to 5 business days.
Free. No obligation. You keep the report either way.