Cookiebees What We Build What We Audit Sample Report Results About measuremarketer.com Book My Free Audit
What we build

We implement bespoke measurement systems, end to end.

Not a pixel dropped on a page. A measurement system designed around how your business actually earns: every platform, every checkout, every CRM stage, every report, built and owned by the same senior team. This is the full catalogue, 21 services and 160 capabilities we have shipped across 700+ brands since 2018.

Book my free audit See the results
Delivered since 2018 Brands measured 700+ Services 21 Capabilities 160 Audit checks 67

Ad platform tracking

Every paid platform, sending clean, deduplicated, identity-rich events.

01

Meta Pixel + Conversions API

The full Meta stack: browser pixel and server-side CAPI running together, deduplicated, with the match quality to back it.

Most requested
  • Pixel installed and verified through GTM, on every template including checkout
  • Conversions API server-side, covering the same events as the browser
  • Shared event_id deduplication so nothing is ever counted twice
  • Standard events: ViewContent, AddToCart, InitiateCheckout, Lead, Schedule, Purchase, Subscribe
  • Customer parameters hashed correctly: email, phone, first and last name, city, country
  • fbp, fbc and fbclid captured and persisted across sessions and devices
  • Event Match Quality raised and monitored, typically to 9+/10
  • Dynamic value, currency, content_ids and contents on every commerce event
  • Domain verification and Aggregated Event Measurement priorities
  • Offline and CRM conversions pushed back to Meta with original attribution
  • Legacy and duplicate pixels from previous agencies removed
  • Consent-aware firing so nothing runs before the visitor agrees
02

Google Ads conversion tracking

Conversion actions Smart Bidding can trust, with click ids that survive the whole journey.

High demand
  • Conversion actions mapped to real outcomes, primary and secondary set deliberately
  • Enhanced Conversions for web, with hashed first-party data
  • Enhanced Conversions for leads, wired to offline uploads
  • gclid, wbraid and gbraid captured, stored and carried into the CRM
  • Dynamic conversion value and currency, never hard-coded
  • Transaction id passed so refreshes and duplicates are deduplicated
  • Call conversions: calls from ads, call extensions and dynamic number insertion
  • Counting settings, conversion windows and attribution models reviewed
  • GA4 import duplication found and removed
  • Consent Mode signals confirmed, with modelled conversions active
  • Performance Max and Demand Gen conversion hygiene
03

Every other ad platform

The same discipline applied to every channel you run, not only the big two.

Multi-channel
  • TikTok Pixel and Events API
  • LinkedIn Insight Tag and Conversions API
  • Microsoft Advertising UET and offline conversions
  • Snapchat Pixel and Conversions API
  • Pinterest Tag and Conversions API
  • Reddit Pixel and Conversions API
  • X (Twitter) Pixel and Conversion API
  • Amazon Ads and marketplace attribution
  • Affiliate and influencer link attribution
  • Consistent event naming and value logic across every platform
04

Offline and CRM conversion imports

The sale happens off the website. We make sure the platforms hear about it.

Closes the loop
  • Stage-based events sent back: Lead, MQL, SQL, Won, Refunded
  • Google Ads offline conversion imports, scheduled and monitored
  • Meta offline conversions and CAPI events with deal value
  • GA4 Measurement Protocol events for offline outcomes
  • Deal value and currency attached so bidding optimizes for revenue
  • Match rate reporting so you know how much actually lands
  • Refunds and cancellations reported back, not silently ignored
  • Lead quality signals fed to the platforms, not just lead volume

Analytics foundation

The layer everything else reads from: containers, events and a schema that holds.

05

Google Tag Manager architecture

A container someone can still understand a year from now, built to a naming standard.

Core
  • Container audit, cleanup and restructure
  • Naming conventions for tags, triggers and variables
  • dataLayer specification written and implemented
  • Custom HTML and JavaScript variables where the platform cannot reach
  • Lookup tables and constants instead of duplicated tags
  • Workspace, version and publishing discipline
  • User permissions and environment setup
  • Debug and preview walkthroughs handed to your team
06

GA4 implementation and repair

GA4 that agrees with your store, your CRM and your bank account.

Core
  • Property, stream, time zone, currency and retention configured
  • Key events marked deliberately, not everything at once
  • Recommended ecommerce schema with items arrays and transaction_id
  • Purchase fired once, never again on a refresh
  • Cross-domain measurement across checkout, payments and subdomains
  • Referral exclusions for payment gateways
  • Internal and developer traffic filtered
  • Custom dimensions and metrics for the fields you report on
  • Audiences built and shared to Google Ads
  • Data quality checks: PII leakage, cardinality, event volume limits
07

Server-side tracking

Collection on your own domain, so ad blockers and browser limits stop deciding your numbers.

Advanced
  • Server-side GTM container on your own subdomain
  • First-party cookie duration extended beyond browser caps
  • Events routed server-side to Meta, Google, TikTok and GA4
  • Cloud Run, App Engine or self-hosted deployment
  • Custom clients and tags for platforms without native support
  • Request logging and monitoring so failures are visible
  • Payload enrichment with CRM and order data
  • Cost control and scaling for high-traffic stores
08

Measurement planning

Deciding what deserves to be an event before anyone writes a tag.

Strategy
  • Measurement plan mapped to business outcomes, not vanity metrics
  • Event and parameter dictionary your developers can build against
  • KPI definitions agreed across marketing, sales and finance
  • Naming conventions for campaigns, events and channels
  • UTM governance and a campaign taxonomy that survives contact with agencies
  • Documentation handed over, kept current as the site changes

Ecommerce measurement

Every platform breaks tracking its own way. We know where each one hides it.

09

Shopify

Checkout Extensibility done properly, without three apps double-counting your orders.

Most requested
  • Custom Pixels on Checkout Extensibility, replacing anything built on checkout.liquid
  • Meta CAPI through Shopify customer events
  • Native Google and Meta channel apps reconciled so they stop duplicating GTM
  • Cart attributes carrying UTMs and click ids onto the order
  • Post-purchase, upsell and subscription events
  • Shopify Markets, multi-currency and multi-store setups
  • Headless and Hydrogen storefronts
  • Order-level attribution written back into Shopify admin
10

WooCommerce, Magento and the rest

The same rigour on every other platform, including the ones nobody wants to touch.

Broad coverage
  • WooCommerce ecommerce events and order confirmation firing
  • Magento 2 and Adobe Commerce
  • BigCommerce, Wix, Squarespace and Webflow
  • WordPress with LearnDash, LifterLMS and membership plugins
  • Custom and headless builds via API
  • Caching and CDN pitfalls that make purchase events fire twice or not at all
11

Checkout and payment attribution

The handoff to a payment provider is where most stores quietly lose the source of the sale.

Where revenue leaks
  • GoKwik, Shopflo, Simpl and Razorpay Magic checkouts
  • Razorpay, Stripe, PayU, PayPal and Cashfree redirects
  • Session and click id preserved across the gateway round trip
  • COD orders, partial payments and pay-later flows
  • Abandoned checkout recovery attribution
  • Order confirmation reconciled against the payment provider
12

Catalogue and feeds

Dynamic remarketing that actually matches the products people looked at.

Retail
  • Product feeds for Meta, Google Merchant Center and TikTok
  • content_ids matched between pixel events and the catalogue
  • Dynamic remarketing and Advantage+ catalogue setup
  • Feed health monitoring and disapproval fixes
  • Local inventory and multi-region feeds

Lead generation and CRM

For businesses where the sale closes in a CRM, a call or a chat, not a checkout.

13

Lead attribution

Every lead arriving with the click that created it, still attached.

Most requested
  • gclid, fbclid, ttclid, msclkid and li_fat_id captured into hidden form fields
  • UTMs persisted across pages, sessions and subdomains
  • First touch and last touch both stored, not overwritten
  • Landing page, referrer and device recorded on the lead
  • Native lead forms synced: Meta Lead Ads, Google Lead Forms, LinkedIn Lead Gen
  • Multi-step and partial form capture, so drop-offs are still visible
  • Duplicate leads merged instead of double-counted
  • Spam and bot submissions filtered before they pollute conversion data
14

CRM integration

Your CRM and your ad platforms telling the same story about the same lead.

Closes the loop
  • Cookiebees, GoHighLevel, HubSpot, Salesforce, Zoho, Pipedrive and custom CRMs
  • Pipeline stages defined and events fired as leads progress
  • Webhook and API integration both directions
  • Lead scoring signals fed back to the platforms
  • Revenue and deal value attached to the original click
  • Sales team reporting reconciled with marketing reporting
  • Automations triggered on measurement events, not guesses
15

Call, chat and WhatsApp tracking

The channels where high-ticket buyers actually convert, measured like any other.

High intent
  • Dynamic number insertion and call source attribution
  • Calls tracked as conversions in Google Ads and Meta
  • Call duration and outcome as quality signals
  • WhatsApp click attribution with the visitor id carried into the conversation
  • Live chat and chatbot conversations stitched to the session
  • Appointment booking and no-show tracking
16

Apps and beyond the browser

Where the journey crosses into an app, a kiosk or a store.

Advanced
  • Firebase and GA4 for Android and iOS apps
  • AppsFlyer, Adjust and Branch integration
  • Web to app and app to web journey stitching
  • In-store and offline point of sale matching
  • Email and SMS click attribution beyond the platform's own reporting

Data, reporting and governance

Turning correct events into numbers people act on, without breaking the law.

17

BigQuery and attribution modelling

Your raw event stream, modelled the way your business actually earns money.

Advanced
  • GA4 BigQuery export configured and backfilled
  • Session and journey stitching in SQL
  • First touch, last touch, linear and position-based models built side by side
  • Blended ROAS across every channel and platform
  • Customer lifetime value and cohort analysis
  • Ad spend, CRM and order data joined in one warehouse
  • Scheduled queries and pipelines that keep it current
  • Marketing mix inputs prepared for incrementality work
18

Dashboards and reporting

One link, always current, showing the few numbers that change decisions.

Insights
  • Looker Studio dashboards built on your KPIs
  • Multi-channel performance in a single view
  • Campaign, source, medium and content breakdowns
  • Cost per lead, cost per acquisition and blended ROAS
  • Funnel drop-off and stage conversion reporting
  • Attribution quality and match rate scorecards
  • Automated weekly and monthly delivery to inboxes
  • Power BI, Tableau and Google Sheets where you already work
19

Consent, privacy and compliance

Compliant and still measurable, which most implementations get wrong in one direction or the other.

Governance
  • Consent Mode v2 with correct default and update states
  • CMP implementation: Usercentrics, Cookiebot, CookieYes, Didomi, Termly, Shopify
  • Regional rules for EEA, UK, Switzerland, India DPDP and US state laws
  • Tags gated so nothing fires before consent where required
  • Modelled conversions verified as actually recovering
  • PII audits across URLs, events and dataLayer
  • Data retention, deletion requests and processor agreements
  • Cookie and privacy policy aligned with the tags actually running
20

Signal monitoring and QA

Tracking breaks quietly. We make sure it breaks loudly instead.

Ongoing
  • Automated checks on event volume, value and match quality
  • Alerts when a critical event stops firing or doubles
  • Release QA before every site or theme change
  • Monthly reconciliation against the store, the CRM and the bank
  • Platform change watch: browser releases, pixel deprecations, API versions
  • Documented runbooks so your team can triage without us
21

Training and enablement

Handing the system over properly, so it stays healthy after we finish.

Team
  • Hands-on GTM, GA4 and CAPI training for your team
  • Recorded walkthroughs of your own implementation
  • Documentation, naming standards and runbooks
  • Agency and in-house team onboarding
  • Office hours during a campaign launch or a replatform
  • Measurement Marketer Academy for structured, ongoing learning

Whatever is broken, we have fixed it before.

Start with the free audit. We run the 67 checks on your own accounts and tell you which of these 21 services you actually need, in priority order.

Book my free audit

Free. No obligation. You keep the report either way.